Industrial Park Lausitz
Privacy policy

Global

Privacy policy

A. Who is responsible for data processing and who is our data protection officer?

You can find the BASF company responsible for data processing here.

Our data protection officer is

Alexandra Haug
EU Data Protection Officer
67056 Ludwigshafen
+49 (0) 621 60-0

E-mail: data-protection.eu@basf.com

B. What data do we process, for what purposes, for how long and on what legal basis?

Below we inform you about the data processing that takes place on our website (a), its purposes and legal basis (b) as well as the respective storage period and, if applicable, specific objection and removal options (c).

1. log files

a. Data processing

If you visit our website for information purposes only, i.e. if you do not register or transmit data in any other way (e.g. via a contact form), the following information is automatically transmitted from your browser to our server:

  • IP address of your terminal device
  • Information about your browser
  • Name of the website from which you are visiting us
  • Name of the accessed offer page (URL) or the accessed file
  • Date and time of your visit
  • Status information such as error messages
  • Volume of data transferred and the access status (file transferred, file not found, etc.)
  • Operating system and version of your computer's operating system and the name of your access provider

b. Purposes and legal basis

When you visit the BASF website, we use the IP address and the other data automatically transmitted by your browser to our server under section B. 1 a to

(i) provide you with the requested content
(ii) ensure the security and stability of our website and track unauthorized use
(iii) to enable convenient use of our website.

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the data processing purposes listed above. Under no circumstances do we use the data collected for the purpose of drawing conclusions about your person.

c. Storage period

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses are anonymized by deleting the last eight bits so that it is no longer possible to identify the accessing client.

2. cookies

a. Data processing and respective legal basis

We use cookies on our website. These are text information that can be stored in the browser on the viewer's end device for a visited website (web server, server). The cookie is either sent to the browser by the web server or generated in the browser by a script (JavaScript). The web server can read this cookie information directly from the server on subsequent visits to this page or transmit the cookie information to the server via a script on the website. Cookies do not cause any damage to your end device and do not contain any viruses, Trojans or other malware.

Information is stored in the cookie that results in each case in connection with the specific end device used. However, this does not mean that we obtain direct knowledge of your identity.

We generally use the following cookies:

Strictly necessary cookies

These cookies are necessary for the website to function. As a rule, these cookies are only set in response to actions you take that correspond to a service request, such as setting your privacy preferences, logging in or filling out forms. You can set your browser to block these cookies or to notify you about these cookies. However, some areas of the website will then not work.

The legal basis for the processing of these cookies is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the data processing purposes listed under B.1.b.

Performance cookies

These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us answer questions about which pages are most popular, which are least used and how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website.

The legal basis for the processing of these cookies is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, which you have given us by making your selection in the cookie banner or in our Privacy Preference Center.

You have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. To do this, please change the settings in the Privacy Preference Center.

Functional cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we use on our pages. If you do not allow these cookies, some or all of these services may not function properly.

The legal basis for the processing of these cookies is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, which you have given us by making your selection in the cookie banner or in our Privacy Preference Center.

You have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. To do this, please change the settings in the Privacy Preference Center.

Cookies for marketing purposes

These cookies can be set via our website. They may be used by our advertising partners to build a profile of your interests and show you relevant ads on other websites. If you do not allow these cookies, you will experience less targeted advertising.

The legal basis for the processing of these cookies is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, which you have given us by making your selection in the cookie banner or in our Privacy Preference Center.

You have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. To do this, please change the settings in the Privacy Preference Center.

b. Specific use of cookies, purposes and storage duration

Specifically, we use the following cookies, depending on the cookie preferences you have set in the Privacy Preference Center. Only strictly necessary cookies are activated by default. If you do not want this either, you have the option of generally rejecting cookies in your browser. In this case, the functionality of the website you are visiting may be impaired.

Further details on the respective cookie providers can be found in the Privacy Preference Center, there under the respective cookie categories.

3. contact form and e-mail

a. Data processing

Our websites contain contact forms and links to send us an e-mail directly. If you use one of these contact forms, the data entered in the input mask will be transmitted to us and processed. The mandatory information that must be filled in to contact us electronically via the respective contact form is marked with (*). If you provide us with additional data, this is voluntary.

If you send us an e-mail directly, we will process the associated e-mail metadata and the content of the message.

b. Purposes and legal bases

Your data will be processed to enable us to contact you and process your request and to provide our respective service, as well as to prevent misuse of the contact form and to ensure the security of our information technology systems.

The legal basis for the processing of mandatory data is Art. 6 para. 1 sentence 1 lit. f GDPR. The aforementioned purposes also constitute the legitimate interest in processing the data. If the contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b GDPR. The legal basis for the processing of the data voluntarily provided by you is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

c. Duration of storage

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage no longer applies. Data may also be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.

If you have given your consent, you have the right to withdraw it at any time without affecting the lawfulness of processing based on consent before its withdrawal. Please inform your respective contact partner at our company of this.

4. embedded YouTube videos

a. Data processing

We have integrated YouTube videos into our online offering, which are stored on the YouTube platform and can be played directly from our website. YouTube is a service of Google LLC, D / B / A YouTube, 901 Cherry Ave, San Bruno, CA 94066, USA (hereinafter referred to as "Google"). The videos are all embedded in the so-called "2-click solution". This means that no data about you as a user will be transmitted to Google if you do not activate the video function. Before the video function is activated, only a preview image loaded from our own web server is displayed.

Data is only transmitted to Google if you activate such video functions. Once activated, we have no influence on this data transfer. Data is transferred regardless of whether Google provides a user account that you are logged in to or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account.

b. Purposes and legal bases

We use YouTube videos on our website to present them in a simple way.

The legal basis for the processing of your personal data is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR. You give this consent by activating the video function. If activated, your personal data will be transferred to Google as described above.

During the data transfer to Google, your personal data will be transferred to Google servers, which may also be located in the USA. The USA is a country without a level of data protection adequate to that of the EU. This means in particular that the US authorities can access personal data in a simplified manner and that there are only limited rights to such measures. If you activate the YouTube video function, you expressly consent to the transfer of data to Google and the transfer of your personal data to servers in the USA.

If you have given your consent, you have the right to withdraw it at any time without affecting the lawfulness of processing based on consent before its withdrawal.

You can withdraw your consent at any time for the future by deactivating the "YouTube" category slider in the cookie settings.

c. Further information

Further information on data processing, in particular on the legal basis and storage period of Google, can be found in the provider's privacy policy(https://policies.google.com/privacy) and in the privacy banner on the YouTube platform. There you will also find further information on your rights and setting options to protect your privacy.

Google may also process your personal data in the USA, a third country without adequate data protection.

5. embedded LinkedIn content

a. Data processing

We have embedded LinkedIn content in our online offering that is stored on the LinkedIn platform and can be viewed directly from our website. LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter referred to as "LinkedIn"). The content is embedded in so-called "2-click mode", which means that no data about you as a user is transferred to LinkedIn if you do not activate the content. Before the content is activated, only a preview image loaded from your own web server is displayed.

Data is only transmitted to LinkedIn if you activate the content. After activation, we no longer have any influence on this data transfer. Data is transmitted regardless of whether LinkedIn provides a user account that you are logged in to or whether no user account exists. If you are logged in to LinkedIn, your data will be assigned directly to your account.

b. Purposes and legal basis

We use LinkedIn content on our website to present it to you in a simple way.

The legal basis for the processing of your personal data is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You give this consent by activating the content. In the event of activation, your personal data will be transferred to LinkedIn as described above.

As part of the data transfer to LinkedIn, your personal data will be transferred to LinkedIn servers, which may also be located in the USA. The USA is a country that does not have an adequate level of data protection compared to the EU. This means in particular that personal data can be viewed more easily by US authorities and that there are only limited rights to such measures. If you activate LinkedIn content, you expressly consent to the transfer of data to LinkedIn and to the transfer of your personal data to servers in the USA.

If you have given your consent, you have the right to withdraw it at any time without affecting the lawfulness of processing based on consent before its withdrawal.

You can revoke your consent at any time for the future by deactivating the "LinkedIn" category slider in the Cookie Preference Center.

c. Further information

Further information on data processing, in particular on the legal basis and storage period by LinkedIn, can be found in the provider's privacy policy(https://de.linkedin.com/legal/privacy-policy) and in the data protection banner on the LinkedIn platform. There you will also find further information on your rights and setting options to protect your privacy.

LinkedIn may also process your personal data in the United States, a third country without an adequate level of data protection.

6. social media hyperlinks

We have included hyperlinks to the following social media services on our website: LinkedIn, Facebook, X, Vimeo, YouTube, Bluesky, TikTok and Instagram.

These are designed in the form of the corresponding logos and are stored on our own server. This means that no data about you as a user is transferred to the respective provider services when you first load our website. Only when you click on the logos will you be redirected to the respective website. Further data about you may be processed on these websites.

We have no influence on this data processing on the respective linked websites.

7. direct marketing

If you have given us your consent to do so, we will process your personal data to send you personalized information about BASF products, events, web seminars and services that we consider relevant to you via the communication channels you have chosen and to conduct customer satisfaction surveys.

In order to determine your professional needs and interests, we combine and analyze the personal data we have collected about you in the context of your relationship with BASF as a customer or user of BASF products and services (in particular your contract and master data, the products you have purchased, samples, demos, brochures or whitepapers you have requested or downloaded, webinars you have registered for, surveys you have participated in, etc.).

The legal basis for the processing of your personal data for the above purposes is your consent.

Due to the global nature of BASF's marketing teams, BASF will share your personal data with the relevant BASF entities and therefore transfer your personal data to the following BASF companies, which are the regional marketing headquarters:

  • BASF SE, Carl-Bosch-Str. 38, 67056, Ludwigshafen, Germany
  • BASF Corporation, 100 Park Avenue, 7932 Florham Park, New Jersey, USA
  • BASF South East Asia Pte. Ltd, 128 Beach Road. Guoco Midtown #18-01, 189773, Singapore
  • BASF S.A., Avenida Nacoes Unidas 14171, 10 ao 12 e 14 ao 17, 04794-000, São Paulo, Brazil
  • BASF Hong Kong Ltd, 45th Floor, Jardine House, No. 1 Connaught Place, Hong Kong
  • BASF South Africa (Pty.) Ltd, 852 Sixteenth Road, 1685, Midrand, South Africa
  • BASF FZE, Floor 15, Tower B, JAFZA One, Exit 17, Sheikh Zayed Road, PO Box 61309, Dubai, United Arab Emirates
  • BTC Europe GmbH, Rheinpromenade 1, 40789, Monheim am Rhein, Germany
  • BASF Digital Farming GmbH, Im Zollhafen 24, 50678, Cologne, Germany
  • CA Pesquisa e comércio de sementes Ltda, Rua José Lopes, S/N, Zona Rural, 13.833-612, Santo Antonio de Posse, Brazil
  • BASF France S.A.S., 49, Avenue Georges Pompidou, 92593, Levallois-Perret Cedex, France
  • BASF plc, Railway Road 2, SK1 3GG, Stockport, United Kingdom
  • BASF Italia S.p.A., Via Marconato 8, 20811, Cesano Maderno, Italy
  • BASF Espanola S.L., Calle Can Ràbia, n. 3-5, 08017, Barcelona, Spain
  • BASF S.R.L., Soseaua Pipera Nr.43, Cladirea A, Etaj 1, Sector 2, 14254, Bucharest, Romania
  • BASF A/S, Kalvebod Brygge 45, 1560, Copenhagen, Denmark
  • BASF Oy, Tammasaarenkatu 3, 00180, Helsinki, Finland
  • BASF AB, Sven Hultins Plats 5, 41258, Gothenburg, Sweden
  • BASF AS, Lilleakerveien 2B, 0283, Oslo, Norway
  • BASF Australia Ltd, Level 12, 28 Freshwater Place, 3006, Southbank, Australia
  • BASF India Limited, The Capital, 'A' Wing, 1204-C, 400051, Mumbai, India
  • Chemetall US Inc, 675 Central Ave, 07974, New Providence, New Jersey, USA
  • Chemetall Mexicana S.A. de C.V., Cerro del Tepeyac 1420, Fraccionamiento Real del Marqués, Parque Industrla O'donnel, 76250, Santiago de Querétaro, Mexico
  • Chemetall Canada Limited, 5025 Creekbank Road, Building A, Floor 2, L4W 0B6, Mississauga, Ontario, Canada
  • BASF Belgium Coordination Center CommV, Drève Richelle 161 E boîte 43, 1410, Waterloo, Belgium
  • BASF Polyurethanes GmbH, Elastogranstrasse 60, 49448, Lemförde, Germany
  • BASF Canada Inc, 5025 Creekbank Road, Building A, Floor 2, ON L4W 0B6, Mississauga, Ontario, Canada
  • BASF Mexicana, S.A. de C.V., Avenida Insurgentes Sur No. 975, Colonia Ciudad de los Deportes, 03710, Alcaldía Benito Juárez, Ciudad de México, Mexico
  • Nunhems Italy S.r.l., S.Agata Bolognese BO Italy, 40019, S.Agata Bolognese, Italy
  • Nunhems Spain Srl, Avda. de El Treinta nº 178, 04710, Almeria, Spain
  • Nunhems India Pvt Ltd, Kandlakoya Village, Medchal to Miyapur by pass road, S-196, 501403, Kandlakoya, India
  • BASF Personal Care and Nutrition GmbH, Rheinpromenade 1, 40789, Germany
  • BASF East Asia Regional Headquarters Ltd, Two Taikoo Place, 979 King's Road 36/F, Hong Kong
  • BASF Construction Additives GmbH, Dr.-Albert-Frank-Strasse 32, 83308, Trostberg, Germany

In addition, BASF will pass on your personal data to those BASF companies that are responsible for you as a (potential) business partner. Both of the aforementioned transfers serve to manage customer data within the BASF Group and to prepare global marketing campaigns and sales-related activities.

The legal basis for this data transfer is our legitimate interest to manage your personal data within our group of companies.

We share your personal data with other affiliated companies of the BASF Group if they provide IT services to us or if this is necessary for operational reasons, such as for tracking sales managers or developing personalized marketing materials and content. In addition, we will share your personal data with the technical IT service providers we use and from whom we procure services. Our IT service providers are carefully selected and regularly monitored by us. They process personal data only on our behalf and strictly in accordance with our instructions on the basis of corresponding order processing contracts.

We store your personal data collected as part of your consent for the aforementioned purposes until you withdraw your consent.

You can revoke your consent at any time with effect for the future by informing us of your revocation via our Preference Center. Each marketing e-mail that we send you on the basis of this consent contains a separate link to withdraw your consent.

You are free to give or withhold your consent. This will not affect your visit to this website and platform.

If you withdraw your consent, we will no longer use your personal data for marketing purposes unless we have another legal basis for doing so. Withdrawing your consent will not affect the lawfulness of any data processing that has taken place up to that point.

C. Are you obliged to provide us with this data?

When you visit our website, the information mentioned in section B. 1. a. and the information from the cookies classified as absolutely necessary is processed automatically. The transmission of this information is voluntary. Without the provision of this personal data, we will not be able to show you the requested page.

If you

  • allow us to use cookies that are not classified as strictly necessary or
  • want to see embedded YouTube videos

the transmission of the information is voluntary.

With regard to contacting you, we will not be able to answer your inquiry in the chosen manner or in the best possible way without the provision of the personal data required in individual cases. As far as cookies are concerned, the lack of consent may lead to a restriction of the functionality of the website or parts thereof. Embedded videos cannot be played without your consent.

D. To whom do we pass on your personal data?

Within our company, only persons and departments will have access to your aforementioned personal data if they need it to fulfill the above-mentioned purposes.

We also work together with service providers. These service providers only act on our instructions and are contractually obliged to comply with the applicable data protection requirements.

Otherwise, we only pass on your data to third parties if

  • you have given your express consent to this in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR,
  • the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR is necessary for the assertion, exercise or defense of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
  • there is a legal obligation for the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR, or
  • this is legally permissible and necessary for the fulfillment of contractual relationships with you in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR.

Your personal data will only be transferred to service providers in a third country if the special requirements of Art. 44 et seq. GDPR are fulfilled.

E. How do we secure your personal data?

BASF uses technical and organizational security measures to protect your personal data against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are continuously revised in line with technological developments.

F. What rights do you have?

You have certain rights under the General Data Protection Regulation:

Right of access: the right of access enables you to obtain information about your personal data processed by us and certain other information (such as that provided in this Privacy Notice);

Right to rectification: If your personal data is incorrect or incomplete, you have the right to rectification;

Right to erasure: On the basis of the so-called "right to be forgotten", you can request the erasure of your personal data, unless there is a retention obligation. The right to erasure is not an absolute right. For example, we have the right to continue processing your personal data if such processing is necessary to comply with our legal obligations or to assert, exercise or defend legal claims;

Right to restriction of processing: This right includes the restriction of the use or the manner of use. This right is limited to certain cases and exists in particular if: (a) the data is inaccurate; (b) the processing is unlawful and you oppose the erasure; (c) we no longer need the data, but you require the data for the establishment, exercise or defense of legal claims. If processing is restricted, we may continue to store the data but not use it. We keep a list of those persons who have exercised the right to restrict processing in order to be able to ensure this restriction;

Right to data portability: This right includes that we transfer your personal data in a structured, commonly used and machine-readable format for your own purposes, if technically possible;

Right to object:
You can object to the processing of your personal data if it is processed on the basis of legitimate interests, in particular in the case of direct marketing.

Right to withdraw your consent: If you have given us your consent to process your data, you have the right to withdraw your consent at any time. Such a withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.

The exercise of these rights is free of charge for you. However, you must prove your identity with two factors. We will make reasonable efforts in accordance with our legal obligations to transfer, rectify or erase your personal data in our file systems.

To exercise your rights, please contact us e.g. by email or post. You will find the contact details under section A.

G. Where can you lodge a complaint?

You have the option of lodging a complaint with the data protection officer named in this privacy policy (see section A for contact details) or with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement.

In any case, you can contact

The State Commissioner for Data Protection and Freedom of Information Rhineland-Palatinate
Hintere Bleiche 34
55116 Mainz

https://www.lda.brandenburg.de/lda/de/ueber-uns/kontakt/

E-mail: Poststelle@LDA.Brandenburg.de

H. Data protection for minors

This website is intended for persons who are at least 18 years old. If a minor submits personal data via this website, we will delete this data and not process it any further as soon as we become aware of the minor's age.